Jan 26, 2022
Взлом маркетинга. Наука о том, почему мы покупаем
Posted by Phil Barden

[PDF] Download  Взлом маркетинга. Наука о том, почему мы покупаем : by Phil Barden, Взлом маркетинга. Наука о том, почему мы покупаем, Phil Barden, Cadbury Red Bull Volkswagen Sharan Ford Galaxy VW [PDF] Download  Взлом маркетинга. Наука о том, почему мы покупаем : by Phil Barden - Взлом маркетинга. Наука о том, почему мы покупаем, Cadbury Red Bull Volkswagen Sharan Ford Galaxy VW

  • Title: Взлом маркетинга. Наука о том, почему мы покупаем
  • Author: Phil Barden
  • ISBN: 9785000572313
  • Page: 140
  • Format: Hardcover
[PDF] Download  Взлом маркетинга. Наука о том, почему мы покупаем : by Phil Barden, Взлом маркетинга. Наука о том, почему мы покупаем, Phil Barden, Cadbury Red Bull Volkswagen Sharan Ford Galaxy VW

[PDF] Download  Взлом маркетинга. Наука о том, почему мы покупаем : by Phil Barden - Взлом маркетинга. Наука о том, почему мы покупаем, Cadbury Red Bull Volkswagen Sharan Ford Galaxy VW

Lena Pavlova

, , , , , , , , ,


Jeff Tyler

Brilliant I m a Brand Manager and this not only has fascinating and amazing insights that explain e.g why we buy brands and how advertising works but it s not merely theory, it s really useful for my day job too.


عبدالله الوهيبي

3 .


Oleksandr Golovatyi

, , .


Maria

this is a very good book no empty statements, no long description, no shit only science, examples and hardcore i would probably be even impressed if did not read many books on the related subjects already neuroscience, neuromarketing, brain functions, motivation theory still, i like how the stuff i read earlier came up in this book and contributed to the whole systemthe only reason i m giving it 4 stars and not 5 is my personal interests this book focuses mostly on material products, retail and [...]


Ethan Decker

I ve read a lot of marketing marketing science books lately This one s a great, solid overview of a lot of stuff I ll be referring to this one at work, for sure And some of the anecdotes are really thought provoking for anyone in marketing and advertising I worry about the neuropsych results that are based on tiny samples, especially the ones that aren t validated by in market results But it s compelling stuff, and important to anyone who recognizes the massive biases and limitations of self rep [...]


Cristhian

One of the best books i have read so far this year, as a product designer i believe there is a huge potential in the insights that this book offers I will definetly be reading this book several times in the next few years, so much to learn about in the field of human behavior.


Biblioworm

, , , , , 1 , , 2 , , , , , 3 , , , 341 , apple, , IBM , ,


Marzena

1,5 Targeted towards marketers Decoded is useful than interesting It focuses on the neuroscience and mechanisms driving people to spend money After each chapter there s a summary of what we ve just learned very justified because I d sometimes forget to follow and how to apply this knowledge in the marketing work so it felt a bit like a textbook.


Tarek Amr

Such a great book The book shows us how branding works in order to influence our purchase decisions I ve written a detailed review for the book here notgr33ndata 2014


Carol

Interesting look at marketing in light of recent scientific research into neurological workings of the brain A bit technical for me but lots worth learning and thinking about if you are in sales or marketing, or own your own business.


Victor Kryvenko

Decoded


Timofey Peters

, .


Iurii Znak

Quick to read book which shares a lot of insights on customers purchasing behaviors A big number of examples and detailed explanations helps to understand this complex topic with ease Will be very useful for people working in the marketing field, especially those, who work with B2C products services.


Ekaterina Ilushina

The book is particularly good at explaining what failed and why Filled up with interesting examples of how neuromarketing can be used to sell things At the end of the book there is a very good reading list


Tiago Soares

Very good book on behavioural economics, human behaviour and marketing Definitely a book to read for someone who works in marketing I must say it has some advanced information, and even though it s easy to read, and maybe understand it is not so easy to apply.


Анастасия

coffee to go , .


Адріан Козловський

,


Ipshita Biswas

This is one of those Must read books.


Athar Naser

Great read that is very interesting to marketers and advertisers everywhere The concepts are simplified and applied in a relevant context with real world examples There is prospectively a lack of depth for those wishing to translate these learnings into the boardroom or the office, but by and large it gives a good overview of the key concepts that drive brand selection If you have never broached the subject of cognitive psychology before then this book loses a little as it only touches on some o [...]


Michael Hirn

3.5 Decoded is as mostly theoretical expository work and inquiries on the consumer decision making process when purchasing goods.The stated goal of the author was to provide marketers with a scientific framework to be effective at their work At this inquiry, the author succeeded partly He succeeded in gathering relevant research from the new field of behavioral economics and provide an initial overview but failed in providing a sound and consistent framework that brings the cited research and i [...]


Cristian

Foarte bun cartea Ar fi o carte de temelie pentru orice inten ia de a crea publicitate De recitit.


Tamara Rumiantseva

, , , , , , , , , , , , , , , , , , , , , , , .


Farrah

Wonderful and interesting, eye opener, would like to purchase this book and keep as a reference.


Rara Rizal

Reading the book was such an enjoyable experience I shook my head and laughed countless times at how small changes in context or framing of an object could significantly change the way we look at it I think on some level we all know that our decision making process is not only driven by attitude and reason, but also by the way problems or objects are being presented This is a great book for those interested in human processing behavior, especially for those who have previously read Daniel Kahnem [...]


Rossella Cenini

Premessa l argomento mi affascina e da quando ho letto che il libro era la logica continuazione di Pensieri veloci e pensieri lenti di Kahneman non ho potuto fare a meno di leggerlo.Perch compriamo quello che compriamo L autore risponde facendosi strada in intricati percorsi cognitivi, per lo pi inconsapevoli, e che ci portano a una scelta piuttosto che all altra.n.b L autore non uno psicologo ma un esperto di marketing.


Janine

I d have probably liked this book if I wasn t already familiar with many of the studies Barden related to the readers But I m not in business marketing economics, and if I am familiar with most of the studies, then I suspect this could have been much, much better It was ok Readable and well organized for the most part Just not much new material to be found


Jana Kovářová

This is honestly one of the best books on marketing and consumer behaviour I ve ever read It s interesting, packed with tips on research papers and books to read, with great case studies and suggestions.


Brendan Brooks

Such an excellent book, not sure where to pin it s appeal On the fact that it supports the theory behind my current invention, or that it is a substantial and deep update to the marketing I studied as part of my Masters a few years ago Will revisit this a many times in the next year or so.


Максим Королёв

, , , , , .



  • [PDF] Download  Взлом маркетинга. Наука о том, почему мы покупаем : by Phil Barden
    140 Phil Barden
Взлом маркетинга. Наука о том, почему мы покупаем